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Social Listening

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Just Do It!! Nike is one of the most successful sporting brands in the world. I chose to study their brand awareness and reaction because I. Love. Nike. I have worn Nike for many years, and as an athlete, it is the perfect place for me to find exactly what I need. Nike's value proposition has a 4-corner structure. These four corners are; accessibility, innovation, customization, and brand status. Accessibility: Nike is everywhere. They have over 1000 stores worldwide, including outlets, official stores, and online stores and websites. Nike has expanded their reach with the acquisition of other footwear firms. Innovation: Nike has always been a predominant leader in innovation. Many research labs and explore teams study how to improve specs on different products, and these research teams focus on designing cutting-edge technology for new products. Customization: Nike is known worldwide for its advanced innovative technology and customized service plans. "NikeID" an...
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Marketing in the Media

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 You've Been Rick Rolled! I chose to research Lay's chips company and its partnership with Rick Astley. I decided on this marketing project because I was impressed with how famous Rick Astley has become on TikTok and social media. You would have thought that a song written 30 years ago would be long believed obsolete and irrelevant...And who doesn't like Lay's snacks? With marketers everywhere relying so heavily on popular music and nostalgia to connect the love of music and entertainment, the 1987 hit song "Never Gonna Give You Up" has been an iconic jingle for many years. It has come back on current social media like Instagram, Twitter, and even Facebook as an out-of-the-box prank cleverly named the "Rick Roll." sending funny videos with an unknown meaning, changing suddenly to play Rick Astley's hit single. It has become quite the competition to find the most creative way to Rick Roll. A "New Year, New You" campaign launched on Decem...
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All About Me

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 Hey Everyone!\ My name is Tyson King; I am 17 years old and dually enrolled in high school and college. This is my second year at Linn Benton, working on my associate's degree in business administration. I plan to transfer to a university to study finance. I chose to take this class to help with my professional career as well as a degree requirement. I want to learn to appeal to an individual's wants and needs more effectively.                                                               I have had some decent experience with marketing in my summer sales business. Outside of work and school, I love sports and music. I work for the Corvallis school district in sports administration, I played golf all through High school and I continue to play golf whenever I have free time. I enjoy meeting new peopl...
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